One of the simplest and economical ways a massage therapist can market herself is with a business card.
Once,
in a shoe store, I overheard a woman complaining about her chronic back
pain. I handed her my business card and let her know I specialized in
therapeutic massage and that I could possibly help. You never know where
your next massage client will appear. Be ready with your business
cards.
The Anatomy of a Good Business Card
- Your name, phone number and email should be easy to identify and read.
- Avoid dark backgrounds, they are harder to read, especially for older folks.
- List your specialty because people will ask what type of massage you do.
- Your certification or license number if required by your state.
- Recommended: a url to your general website and/or an online booking site.
- Tip 1 - Avoid using your personal cell phone number. Google Voice offers a free virtual number that will ring any phone number you wish. Plus you can assign business hours which is mighty convenient.
- Tip 2 - I prefer to avoid script fonts unless they are kept to a minimum as in the first image displayed above.
Business Card Best Practices
- Never run out of them.
- Learn to spot an opportunity to give a potential client your card. (as noted above)
- Keep a stack:
- in your massage room
- on your person
- in your car
- Leave a stack at:
- local health food stores
- gyms (note: if you don’t want to work on bodybuilders, avoid gyms that cater to that clientele. Think more Curves, Bally Fitness etc.)
- yoga studios
- in the offices of other wellness partners
- local neighborhood businesses
- ob-gyn and midwifery offices if you offer prenatal massage
- barber shops
- bulletin boards of natural food stores
